New decade, new style. SOS gets a fresh look with a new logo, website, jersey and more!
In this news post we're going through the process of how it was for us to rebrand SOS and to show you what it needs to pull of a such a project. There is also nice behind the scenes material, so keep reading.
First of all some words from Tobias Zischler, the organisation manager.
I'm super stoked to show you all what we've worked on the past months. I'm looking forward to this year and the other projects we're currently working on.- Tobias Zischler
1. Logo and Jersey
In December 2019 Nicola Liechti and Tobias Zischler worked together to create a basic layout of a jersey and a logo. We've gone through some iterations of logos and jerseys, as you can see below. In early January a graphic designer helped us create more logo concepts. In the end we decided on the logo you can see on the right of the image and on the final jersey. The logo has a negative and claim version, which is used in different cases. For example the website uses many times the negative logo due to the dark design.
3. Photo Shooting
We had ordered our new jerseys already and organised a photo- and video-shoot with our players and management. We shot the announcement video and some photos at the ManaBar in Basel, since they have a basement with black walls and they're our partner. In the same week we had our shooting we decided to make the website. That was on the first week of March, two weeks ago.